American Brutalist gilt-moulded mirror by Syroco
Date: c. 1970
Materials: gold decorated polymer
Artist/Designer: Syroco or the Syracuse Ornamental Company
Dimensions: 106.5cm wide x 51cm high
Code: BPA-00189
Status: SOLD
£1,500.00
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More about this product
The frame is marked ‘Copyright MCMLXX Syroco Made in 2024 Art Ind’.
The Syracuse Ornamental Company, known as Syroco, was an American manufacturing company based in Syracuse, New York. They were best known for their moulded wood-pulp products that resembled hand-carving.
Founded in Syracuse, New York in 1890 by immigrant Adolph Holstein, the Syracuse Ornamental Company (Syroco) specialized in decorative wood carving, especially for the local residential market. Products included fireplace mantelpieces and other types of interior decoration popular in late Victorian homes. To meet increasing market demand and sales opportunities Holstein developed a material that looked and felt like wood, but that which could be shaped, allowing multiple pieces to be produced through a moulding process. The new product, which combined wood pulp brought from the Adirondacks with flour as a binder and other materials to give it strength, was extruded and then cut to fit compression moulds, which were made from original carvings in real wood.
Production of this new moulded product, known as SyrocoWood, was the mainstay of the company’s production through the 1940s. The finished material could be smoothed and varnished to look like wood, or it could be painted. Sales catalogues from the early 1900s through the 1920s offer hundreds of varieties of mouldings, capitals, brackets, volutes, and reliefs of vases, garlands, cartouches, scrollwork, and other details in a variety of styles.
By the 1930s the company had also developed an extensive line of gift and novelty items made of “SyrocoWood” and also “Woodite,” a combination of wood flour and polymer. In the 1960s the company began to use injection moulding for some of its products but did not entirely abandon its old processes.
Syroco added more lines of injection moulded plastics when a new plant was opened in nearby Baldwinsville in 1963 which was entirely geared to plastics production, especially PVCs and polystyrene. The company began to use plastic in new “modern” designs and new forms for clocks, mirrors, tables and a range of household items.
In 1965 the company was bought by Rexall Drug and Chemical Company (which soon changed its name to Dart Industries). Dart owned Tupperware, from which Syroco gained more knowledge of injection moulding.
The Syracuse Ornamental Company, known as Syroco, was an American manufacturing company based in Syracuse, New York. They were best known for their moulded wood-pulp products that resembled hand-carving.
Founded in Syracuse, New York in 1890 by immigrant Adolph Holstein, the Syracuse Ornamental Company (Syroco) specialized in decorative wood carving, especially for the local residential market. Products included fireplace mantelpieces and other types of interior decoration popular in late Victorian homes. To meet increasing market demand and sales opportunities Holstein developed a material that looked and felt like wood, but that which could be shaped, allowing multiple pieces to be produced through a moulding process. The new product, which combined wood pulp brought from the Adirondacks with flour as a binder and other materials to give it strength, was extruded and then cut to fit compression moulds, which were made from original carvings in real wood.
Production of this new moulded product, known as SyrocoWood, was the mainstay of the company’s production through the 1940s. The finished material could be smoothed and varnished to look like wood, or it could be painted. Sales catalogues from the early 1900s through the 1920s offer hundreds of varieties of mouldings, capitals, brackets, volutes, and reliefs of vases, garlands, cartouches, scrollwork, and other details in a variety of styles.
By the 1930s the company had also developed an extensive line of gift and novelty items made of “SyrocoWood” and also “Woodite,” a combination of wood flour and polymer. In the 1960s the company began to use injection moulding for some of its products but did not entirely abandon its old processes.
Syroco added more lines of injection moulded plastics when a new plant was opened in nearby Baldwinsville in 1963 which was entirely geared to plastics production, especially PVCs and polystyrene. The company began to use plastic in new “modern” designs and new forms for clocks, mirrors, tables and a range of household items.
In 1965 the company was bought by Rexall Drug and Chemical Company (which soon changed its name to Dart Industries). Dart owned Tupperware, from which Syroco gained more knowledge of injection moulding.